That, and also help me come up with a fantablo gourmet cheese campaign to make cheese an attractive/sexy option, and appeal to 28+ consumers where it needs to be enjoyed by every sophisticated person, good coffee and good friends?

One of my ideas that I think may be of some worth:

1) Summary
You can believe what you think happened, even though everyone else has a different version of it. It's the 80's and you eat someone's brand of gourmet cheese with a good group of friends and coffee. the best of your version is only brought out by Kraft gourmet cheese.

The best of it can be eating the cheese without the choking of it. Choking on the cheese actually happened when you ate a different brand of gourmet cheese in the 80's while trying to allure a member of the opposite sex. Because your friends were laughing too much, two others had the same choking attack and the entire thing was a mess. You couldn't say that you were an attractive, sophisticated person back then although you tried really hard. This time with Kraft's gourmet cheese, you enjoyed it with good, sophisticated friends and good coffee. You didn't choke.


The other one I would like to do has a Buffy ref. (the 'cheese man')..